Why I’m Building MoveJoy (And Why It Matters for Moving Companies)

Why I’m Building MoveJoy (And Why It Matters for Moving Companies)

My dad used to pull over on the side of the road to answer calls.

Not because he wanted to. Because he had to.

He ran a small delivery fleet in Cyprus – a handful of drivers and a phone that never stopped ringing. Customers calling for deliveries. Suppliers checking on inventory. Drivers asking for the next address.

The “system” was a notebook that was literally falling apart. Loose pages stuffed in the glove compartment. Post-it notes stuck to the dashboard. Scribbled phone numbers on the back of receipts.

And every time the phone rang while he was driving, he’d pull over. Because missing that call could mean missing a job. Or worse – losing a customer to someone who picked up faster.

I didn’t realize how much money that cost us until I was older. But I remember watching him, parked on the shoulder of a busy road, juggling a phone, a pen, and a notebook that was held together with duct tape.

That image stuck with me.

Fast Forward to Now

For the past decade, I’ve worked in enterprise SaaS – helping companies build AI-powered workflows that automate their operations, save time, and make more money.

And about 85% of the systems I’ve helped build? Customer service and communication automation.

It’s always the same problem: “We’re missing calls. We’re losing leads. We can’t keep up.”

Then, a few months ago, I hired movers for my apartment in New York. Nice guys, solid company. But every time I called, I got put on hold. Sometimes multiple times. I could hear the chaos in the background – phones ringing, someone yelling about a truck, dispatch trying to juggle three conversations at once.

And I thought: This is exactly what my dad dealt with. Except it’s 2025 and nothing’s changed.

That’s when it clicked.

The Problem Is Still the Same

Moving companies are phone-driven businesses. Everything happens over the phone:

• Customers call for quotes
• Leads call after seeing your ad
• Existing customers call to reschedule
• Suppliers call to confirm deliveries

And if you don’t pick up? They call the next company. And book.

I started talking to moving company owners – small operators with 1-20 trucks – and heard the same frustrations over and over:

“I can’t trust my front desk to actually do their job, especially when our senior people are out.”

“We spend $15K/month on ads and I’m terrified we’re not answering all the calls.”

“Half our calls come in when we’re on-site. No one’s available to pick up.”

One owner told me he loses 5-7 jobs every month because calls go to voicemail during moves. At $1,200 per job, that’s $84,000 a year walking away.

Another said his most tenured dispatcher took two weeks off and everything fell apart. Calls went unanswered. Schedules got messed up. Customers were pissed.

And here’s the thing: These aren’t bad operators. They’re hardworking people running solid businesses. They’re just stuck in a system that hasn’t caught up with how fast their industry moves.

The same system that had my dad pulling over on the side of the road.

Why AI? Why Now?

I’ll be honest: I was skeptical about AI voice assistants at first.

I’ve tested a lot of them. Most sound robotic. Some can’t handle basic questions. And almost none of them understand industry-specific terminology.

But after spending years building AI-powered automation systems, I realized something:

The technology is finally good enough. It’s just not being applied to the right problems.

Moving companies don’t need a generic “AI receptionist.” They need something that:

• Understands moving terminology (“2-bedroom walkup,” “long carry,” “COI required”)
• Can quote jobs using your actual rate card
• Syncs with your CRM (SmartMoving, Supermove, whatever you use)
• Books jobs directly into your calendar
• Works 24/7, even at 9 PM on a Saturday

That’s what MoveJoy does.

It’s not fancy. It’s not trying to “revolutionize the industry.” It’s just solving the problem my dad had 20 years ago – and the problem moving companies still have today.

What Makes This Different

I’m not a typical tech founder.

I’ve lived this problem. I’ve watched someone I care about lose money because the phone rang at the wrong time. I’ve seen the falling-apart notebook, the scattered Post-its, the constant stress of “Did I miss a call?”

And I’ve spent a decade helping companies automate operations at scale. I know what works and what doesn’t.

So here’s what I’m building into MoveJoy:

1. Moving-specific intelligence. The AI is trained on real moving calls. It knows the lingo. It understands the edge cases. It won’t get confused when someone asks about stairs or storage.

2. Your CRM, not ours. I’m not trying to lock you into a new system. MoveJoy plugs into SmartMoving, Supermove, MoveitPro – whatever you’re already using. Set it up in 10 minutes and go live.

3. ROI you can see. Every week, you’ll get a report: “MoveJoy answered 47 calls, booked 12 jobs, recovered $14,200.” No guessing. Just numbers.

4. It doesn’t replace your team. It handles the inbound grind – lead qualification, after-hours calls, overflow during busy season. Your team focuses on operations and complex customer issues.

5. It automates your back office too. This isn’t just about answering phones. It’s about automating the follow-ups, the confirmations, the reminders – all the stuff that eats up hours of your week.

Why I’m Sharing This

Most founders don’t talk about this stuff until they’ve raised millions and have 10,000 customers.

But I think that’s backwards.

If you’re a moving company owner reading this, you should know who’s building the tools you’re considering. You should know if they actually get your business, or if they’re just another tech person trying to “disrupt” an industry they don’t understand.

I get it because I’ve lived it. Not in moving, but close enough.

I watched someone close to me deal with the same chaos you deal with every day. The missed calls. The lost revenue. The stress of wondering if you’re capturing every lead you paid to generate.

And now I’m building the tool that would’ve made his life – and his business – a hell of a lot easier.

What’s Next

MoveJoy isn’t finished. We’re still refining the AI, building integrations, and talking to moving companies to make sure we’re solving the right problems.

But the core product works. It answers calls. It books jobs. It syncs with your CRM.

If you’re a moving company owner who’s tired of losing money to voicemail – or spending thousands on ads and wondering how many calls you’re actually missing – I’d be interested to hear your story.

Because the problem that had my dad pulling over on the side of the road shouldn’t still exist in 2025.

And I’m building MoveJoy to make sure it doesn’t.

Ready to see how MoveJoy works?

[Watch a 2-Minute Demo] – See a real call handled start to finish

[Calculate What You’re Losing] – Find out how much missed calls actually cost you

[Get Started in 10 Minutes] – Forward your phone or create a new one, connect your calendar, and go live.

[Book Your Demo] – Book a personalized demo & get all your questions answered on a call.