Why I’m Building
MoveJoy And Why It Matters for Moving Companies

My dad used to pull over on the side of the road to answer calls.

Not because he wanted to. Because he had to.

He ran a small delivery fleet in Cyprus – a handful of drivers and a phone that never stopped ringing. Customers calling for deliveries. Suppliers checking on inventory. Drivers asking for the next address.

The “system” was a notebook that was literally falling apart. Loose pages stuffed in the glove compartment. Post-it notes stuck to the dashboard. Scribbled phone numbers on the back of receipts.

And every time the phone rang while he was driving, he’d pull over. Because missing that call could mean missing a job. Or worse – losing a customer to someone who picked up faster.

I didn’t realize how much money that cost us until I was older. But I remember watching him, parked on the shoulder of a busy road, juggling a phone, a pen, and a notebook that was held together with duct tape.

That image stuck with me.

Fast Forward to Now

For the past decade, I’ve worked in enterprise SaaS – helping companies build AI-powered workflows that automate their operations, save time, and make more money.

And about 85% of the systems I’ve helped build? Customer service and communication automation. It’s always the same problem: “We’re missing calls. We’re losing leads. We can’t keep up.”

Then, a few months ago, I hired movers for my apartment in New York. Nice guys, solid company. But every time I called, I got put on hold. Sometimes multiple times. I could hear the chaos in the background – phones ringing, someone yelling about a truck, dispatch trying to juggle three conversations at once.

And I thought: This is exactly what my dad dealt with. Except it’s 2025 and nothing’s changed. That’s when it clicked.

The Problem Is Still the Same

Moving companies are phone-driven businesses. Everything happens over the phone:
  • Customers call for quotes

  • Leads call after seeing your ad

  • Existing customers call to reschedule

  • Suppliers call to confirm deliveries

Why AI? Why Now?

Moving companies don’t need a generic “AI receptionist.” They need something that:
  • Understands moving terminology (“2-bedroom walkup,” “long carry,” “COI required”)

  • Can quote jobs using your actual rate card

  • Syncs with your CRM (SmartMoving, Supermove, whatever you use)

  • Books jobs directly into your calendar

  • Works 24/7, even at 9 PM on a Saturday

What Makes This Different

I’ve spent a decade helping companies automate operations at scale. I know what works and what doesn’t. So here’s what I’m building into MoveJoy:
  • Moving-specific intelligence

  • Your CRM, not ours

  • ROI you can see

  • It doesn’t replace your team

  • It automates your back office too

Ready to see how MoveJoy works?

Forward your phone or create a new one, connect your calendar, and go live.
  • See a real call handled start to finish
  • Find out how much missed calls actually cost you
Book Your Demo

Have questions? Let's talk. No pressure.

“The premier cash management feature with a 4.89% yield has significantly boosted our returns”

Alex Johnson, CFO of Nietzsche Inc.

Book Your Demo