Home/Case Studies/Ulta Movers
How Ulta Movers Covers Nights and Weekends Without Hiring a Night Crew
A Greater Toronto Area moving company uses MoveJoy to answer, quote, and book every call that comes in once their team is off the clock – no dispatcher on call, no voicemail, no lost jobs waiting for Monday.
Key Statistics
Every after-hours call was a job walking to a competitor
Ulta Movers runs active advertising to drive inbound calls across the GTA – but moving inquiries don’t stop when their office closes. People call after work, on weekends, whenever they finally sit down to plan a move.
Ulta Movers’ team runs standard business hours, which meant every evening and weekend call, including the ones their own ad spend was generating, either went unanswered or sat until the next business day.
Built to speak the language of the move
Hiring overnight or weekend staff didn’t make sense for the volume of calls coming in outside business hours – the math doesn’t work when you’re paying a full shift to catch a handful of calls. Ulta Movers needed something that could do more than take a message.
MoveJoy speaks the language of the move – bedroom counts, stairs, elevator access, origin and destination – and quotes off Ulta Movers’ own rate card, not a generic estimate. A caller reaching out at 9 PM on a Saturday gets the same experience as one calling at 10 AM on a Tuesday.
Getting there took about a week – enough time to fine-tune the AI on Ulta Movers’ specific business logic, service area, and pricing rules before it ever took a live call.
From first ring to a booked job
- A dedicated MoveJoy number picks up every call that comes in outside Ulta Movers’ regular hours – nights, weekends, holidays. No voicemail, no hold music, no “we’ll call you back.”
- The voice agent runs the same intake a dispatcher would: move size, origin and destination, preferred date, access details like stairs or elevators.
- MoveJoy generates a quote on the call using Ulta Movers’ actual rate card – not a ballpark, a real number the customer can act on.
- MoveJoy handles the full funnel from first ring to booked job – everything except taking payment, which stays with the Ulta Movers team.
- The booking lands directly in Ulta Movers’ CRM – with the same call details, transcript, and summary a dispatcher would have logged – ready for the team to see as soon as they’re back online.
Gallery
A fully staffed front desk that never clocks out
Ulta Movers now answers 100% of the calls that come in after hours and on weekends – including every lead their ad spend generates outside business hours, which used to go straight to voicemail. No new hires, no dispatcher on call, no leads paid for and then lost to a competitor who happened to pick up first.
With a single recovered move covering the cost of MoveJoy 2–3 times over, catching the calls they were already paying to generate was an easy call to make. What was previously dead air after 5 PM is now a fully staffed front desk that never clocks out.
Want results like these?
MoveJoy is built exclusively for moving companies. Setup takes under a week, and you can hear the agent live before committing to anything.